Involves actively supporting or promoting a cause, policy, or initiative that aligns with the organization’s mission, values, and goals. It is about influencing public opinion, policy decisions, and societal behaviors to create positive change. Organizational advocacy can be aimed at a wide range of stakeholders, including government bodies, businesses, communities, and the general public. It is often a strategic approach to advancing the organization’s agenda, building credibility, and gaining support for important issues.

Advocacy plays a crucial role in ensuring that an organization’s voice is heard on issues that matter most to it. Whether it’s shaping public policy, advocating for social change, promoting sustainability practices, or enhancing and visibility.